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ABSTRACT

Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose. However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data. The major findings of the study were:

1. Cultism activities are spreading like wild in all the institutions in the country.
2. Immediate implementation of strategies has to be put in place to control the spread.
3. Government should assist school authority in fighting the war.
4. Identified cult members should be expelled from school without concession
5. Cultism is a crime to man and God. So, should be avoided.

 

TABLE OF CONTENTS

CHAPTER ONE                                                                              1

INTRODUCTION                                                                            1

1. Background of study                                                   1
2. Statement of research problem                                 16
3. Objectives of study                                                     18
4. Significance of study                                                  19
5. Research question                                                      20
6. Research hypothesis                                                  21
7. Conceptual and operational definition                      22
8. Assumptions                                                                24
9. Limitation of the study                                                 24

 

CHAPTER TWO

REVIEW OF THE LITERATURE

1. Sources of literature                                                    26
2. Literature review                                                          26
3. Summary of literature review                                               40

 

CHAPTER THREE

METHODOLOGY

1. Research method                                                        42
2. Research design                                                                   42
3. Research sample                                                        44
4. Measuring instrument                                                 45
5. Data collection                                                             45
6. Data analysis                                                               46
7. Expected results                                                                   47

 

CHAPTER FOUR

DATA ANALYSES AND RESULTS

1. Data analysis                                                               48
2. Results                                                                         48
3. Discussion                                                                             57

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

REFERENCES                                                                     64

APPENDICES                                                                       66

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND OF THE STUDY

The study is on public relations as a veritable tool for eradicating cultism in Nigeria tertiary institutions having the institute of management and technology, IMT, Enugu as a case study. To say how public relations could achieve this feat, examining its history becomes inevitable. This is justified in George Santayama’s quotation when he said, “those who cannot remember the past are doomed to repeat it”. As long as this study focuses on public relations as a tool for eradicating of secret cult in Nigerian tertiary institutions especially in IMT, it is then essential to examine the history of secret cult, their mode of operation, their aims and objectives, their method of recruitment and their names and headquarters in Nigeria. It is when all these facts about secret cult and public relations are being taken into consideration that solution to it could be recommended in IMT using public relations as its chief tool.

Public relations is as old as mankind. Public relations affect almost everyone who has a contact with other human beings. All of us, in one-way or the other practice or experience public relations daily.

In the ancient times, priests served as public relations advisers to their kings. They were experts in public opinion and persuasions. The kings consulted them before any major decision or important ceremonial events were under taken. Also the priests conducted literature, poems of praises and lamentations and edicts to govern the people.

Julius Caesar was a master of persuasive techniques, faced with an imminent battle; Caesar would rally public support through assorted publications and staged events. There were also the establishment of the daily newspaper called the “ACTA BIURINA” or daily record containing government decrees and other information. The public relations in Nigeria has come a long way, its beginning has been linked with the Second World War.

As presented by Nigerian institute of public relations (NIPR) 1988 anniversary publication “25 years of public relations in Nigeria”. The colonial government before World War II was concerned with collection of taxes and the running of a police force to maintain law and order in three protectorates amalgamated into Nigeria in 1914. If there was any public relations practice before the World War II, it was merely maintenance of relationship with the traditional rulers world war however, the need arose for the colonial government to set up an information officer, which was later known as the public relations officer of the government. According to Adebola 1992) “the public relations office was primarily set up to publicize the colonial war and to encourage the youth to join the war.

Mike Okereke, one of the pioneers of modern public relations in Nigeria, declared recently in a speech that the profession is about 30 years old.

In the post independence era however, there was significant development in government public relations activities. The NIPR (1988) anniversary publication reveals that government took the advantage of the information ministry and utilized effectively the machinery at the federal level to build its image. Since political culture allowed autonomous control of information channel at the state level, the party in power effectively utilized the machinery to promoter its image.

There were Liaison officers in each state and during the Shagari administration (1979-83) the ministry of information became a part of the office of the resident. Even with the advent of the military in 1983 the federal government believed in the power of public relations in the act of governance.

In the private sector many organizations have contributed to the growth of modern public relations practice in Nigeria. For instance, in 1949 th

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